MATCHA AND THE MYTH OF ANCIENT CULTURES
Precious, of high quality and exquisite – these attributes make matcha green tea unique. Its history is as mythical as the history of tea as a whole. Despite its origins tracing back as far as 5,000 years, matcha was introduced to Japan only in the ninth century by Japanese monks returning from China after having studied Zen Buddhism. Another three centuries passed before one monk succeeded in cultivating tea plants on larger fields. While in China the complex manufacturing process fell into oblivion, matcha became a part of Japanese high culture. It was considered a medicine and used to increase the ability to concentrate during meditation. It became the central element of the Japanese tea ceremony. And it became the jewel in the crown of Japanese tea and the drink of the immortals, reserved for the imperial family and the ruling class.
THE REDISCOVERY OF THE TRUE AND PRECIOUS
In the twenty-first century matcha was rediscovered and experiences today a renaissance not only as tea, but also in food products particularly valued by conscious consumers. Kosho Matcha Effective now also introduces it as an active ingredient in a cosmetics line that is as exclusive and of high quality as matcha itself. Just like the Japanese tea ceremony, skin care with Kosho Matcha Effective is a special ritual. A ritual for beautiful, youthful skin. And for a deep inner sense of well-being.